I am not sure if this is early or not , but I believe it is a good one to ask before the public beta. I got this from the seven essential question for every meta
How do we promote our site?
This is rapidly becoming a hot issue across the entire network: how to promote your site and how to reach out to the experts and peers in your industry. We can come up with budgets and promotions but the means and ideas about how to reach your target audience HAS TO come from you and your community. Has to. Has to, has to, has to! We simply are not experts in your field. We don’t have the the connections nor the experience you bring to the table. You are both our evangelist and our ambassador — and sharing links to great questions and answers is the best way to start